Social media has quickly moved from something of a niche tool that people use to share pictures of their food and to stay in contact with old high school friends to one of the dominant forms of communication on the planet. Sites like Facebook, Twitter, Instagram and more all have hundreds of millions of unique users between them – which is great for businesses trying to connect with the widest possible audience through digital means. According to Statista, the total number of worldwide social media users is expected to reach 2.95 billion by 2020 alone. The largest number of social media users worldwide also comes from North America, where roughly 60% of all people have at least one account. We have compiled a short list of tools to help you make sure all of your social media campaigns are operating as effectively as possible.
One of the biggest challenges when it comes to social media for small businesses in particular is managing different accounts across multiple social media networks. It can be difficult to remember what you posted to Instagram versus Facebook and when, which can confuse things at such a critical time. Hootsuite is one of the best ways to manage all of your business accounts under one roof. It not only lets you schedule posts to automatically go live in the future, but it also gives you a chance to monitor user behaviors, post to multiple social networks at one time and more.
Buffer is a tool designed to help you save time when managing your social media content. You can easily schedule and publish all of your posts from one point of access, and also look into analytical information to see how each one is performing.
Did you know that most people will decide whether or not to read a particular article or blog post based solely on the headline? It’s true – you’ve only got a few seconds to really capture someone’s attention so you’d better use it for all it’s worth. If you’re struggling with creating the types of emotional, attention-grabbing headlines for your social media posts that people just can’t look away from, Headline Analyzer is the tool for you. It gives you scores based on certain emotional attributes that you should be focused on and even includes suggestions about how to do things more effectively.
Optimizely is another great headline tool, only this time with a bit of a twist. If you've got two versions of a headline and you're not sure which variation will be most successful, you can try them both out and Optimizely will give you accurate, analytical data to work from.
Do you know that you need to find the perfect image for your site, but just aren't sure where to proceed? Mazwai gives you access to thousands of free, creative common license images to choose from depending on your needs.
If you know that you need to generate new content but are stuck on how to proceed, Portent is for you. All you do is enter the specific subject you'd like to tackle and Portent will help you get brainstorming.
Hubspot Blog Topic Generator
This tool is similar in concept to Portent, but it's designed specifically for the blogging format. You just enter your topic areas into the Hubspot Blog Topic Generator and it will spit out new idea after new idea on the spot.
BuzzSumo is an incredibly simple tool with a powerful purpose - it gives you valuable insight into which of your content is performing the best for any particular topic. It then allows you to easily find key influencers to help promote that content to a larger audience.
If you really want to get ahead in social media, it can be helpful to actually define what “getting ahead” means in your situation so you have something to benchmark your success against. Social Rank is one example of a tool that allows you to do just that by breaking down which of your followers are the most engaged and which ones aren’t. For those that fall into the first category, you know which of your efforts to double down on. For those that fall into the second, you know that certain people might need a little more attention.
Sprout Social is a valuable tool for helping to open up communication between not only your customers, but between other businesses. It not only lets you keep track of which team members are managing which of your accounts, but it also breaks down audience demographics, trends and more.