Useful Tools for Online Reputation Management

With consumers increasingly using the Internet to make purchases and research companies they may do business with, online reputation management has grown in importance. The practice allows you to monitor the online perception of your company and take steps to improve your company’s image with the public. This is done by correcting mistaken impressions consumers may have about your company, responding to complaints, and other such activities. The tools listed below can assist you with various aspects of reputation marketing.

HootSuite: HootSuite provides a platform allowing its users to monitor and manage their social media accounts in one place. It supports major social media networks such as Facebook, Twitter, and LinkedIn, among others. The consolidated support the service offers facilitates propagating marketing content across a variety of platforms. and monitoring the customer responses your company receives on those platforms.

Rankur: This product offers a handy way to find trending topics and track and manage your company’s social media presence. It possesses detailed reporting abilities, allowing you to look for results across a variety of search criteria. This helps you finetune your messaging strategy for different audiences.

SocialMention: This free tool functions as a search engine that looks through the social media landscape for instances where your brand, or any other search term, has been mentioned. SocialMention lets you conduct the search over specified types of media, such as blogs, videos, images, etc., for more targeted results. The service provides results which provide you with an in-depth account of the type of response your brand is getting online.

Google Alerts: Google Alerts is a key tool when it comes to helping you monitor online activity relating to your company. You can establish alerts for a variety of search terms relevant to your business, and specify how often you’d like to receive them. You can receive the alerts on a real-time basis if you prefer. Adding to its appeal, Google Alerts is a free tool.

Brand Yourself: This site is well-suited for those without extensive prior SEO experience. It offers recommendations as to the steps to take to help your site optimise its search engine ranking for terms relevant to your business.

Yotpo: Yotpo is an ecommerce tool that sends customers emails after making a purchase requesting that they review the product they have bought. This approach, known as Mail After Purchase (MAP), helps increase the number of reviews your products get. Additionally, all such reviews are automatically validated, given that they come directly from the customers who bought the product.

Cision: Cision helps your company’s public relations by providing you access to over 1.6 million contacts and outlets. This enables you to reach out to bloggers, social influencers and journalists with information about your brand.

Percolate: Percolate facilitates the management of all your company’s marketing activities in one centralised location. This includes campaign planning, collaboration, content creation, and more. The solution considers all aspects of your company’s situation and target audience, and generates a multi-channel marketing calendar for planning purposes. It also helps you share content across a variety of platforms, both via online and traditional marketing methods.


Your company’s online reputation is vital in the Internet era. As a result, every effort should be made to maintain and promote a positive online image. The tools listed above can help you to both monitor what people are saying about your company online and expand awareness of your business among a relevant audience. Using some or all of them is highly recommended when it comes to putting your firm’s best (online) foot forward.